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Yoga: Practicing it Safe During Pregnancy

by Theresa Heim

A few weeks into my first pregnancy, I thought I had lost my mind.The influx of emotions, ranging from elation to anger to sadness and anxiousness was impossible to deal with.It also drove my husband crazy.I couldn’t take it anymore, so I went to see my obstetrician.He sat me down and imparted some of the wisest words of wisdom I had heard throughout my entire pregnancy: Just do yoga. Yoga is one of the best types of exercise to do while you’re pregnant, but it’s important to practice safely to avoid injuries and complications.Taking a yoga class can be done with modifications while you’re pregnant, but the most beneficial way to practice during those nine months is by taking a prenatal class. Prenatal yoga focuses on safe poses to help increase flexibility and to keep the blood flowing. It helps you maintain your muscle tone and strengthens your pelvic muscles, which will be necessary for a smooth labor. Yoga also decreases the unpleasant side effects of pregnancy, such as mood swings, muscle cramps and nausea. Prenatal classes are taught by teachers who specialize in working with pregnant women, but if you take a regular yoga class, there are some poses you want to avoid.With each trimester, your body changes.You need to modify your poses, so always inform your teacher where you are in your pregnancy.In the first trimester, it’s okay to lie on your back, but that’s off limits in the second and third trimesters, since it can restrict the blood flow to the uterus.Deep abdominal twists and back bends are also a no no, as are inversions, such as headstands and handstands. Don’t even consider doing Hot Yoga. Many yoga studios have prenatal classes.If yours doesn’t, ask for a recommendation.Prenatal yoga is more than an exercise class.It’s a community. It’s reassuring to be with a group of supportive women who know exactly what you’re going through.It’s also a beautiful way to bond with your unborn child. click to read more

Dating Advice For Men: Things You Should Never Do On A First Date

by Melissa Chapman

Although I haven't been on a first date in 15 years being that I'm not sure my husband would approve of it, I did my fair share of dating and remember feeling exasperated by certain things some of the men I dated dared to do on our first date. That is not to say, that women can't be equally as uncouth as men- it's just that I never dated a woman, but I digress. Let's face it-first dates can be stressful; they're akin to going on a job interview with so much more at stake-your future. That's right-every first date has the potential to be that singular watershed moment when the stars align and you meet the person you plan to spend the rest of your life with in co-habitation or matrimony. And while we would all love to believe that our soul mate would see us for who we are-under all the makeup, clothing and social masks we wear, the truth is, first impressions are EVERYTHING. But ultimately how you act and what you do is what will determine whether or not you get a second date with this person. For instance don't forget to bring your wallet! This one seems like a no-brainer but I've known some men who go on a date and when the check comes say they forgot their wallet at home. But women also need to bring their wallets as they should never assume if the date is mutually agreed upon that the man will pick up the tab. Plus-most guys appreciate a girl who at least OFFERS. With that being said Hunt Ethridge, a dating and relationship coach and co-founder of International Dating Coach Association which accredits dating coaches, shares five things you should never do on a first date if you want to get a second one. 1/ Have -No plan- Did you just show up and ask her what she wanted to do? Not a good start. Get a plan in order. If you showed up at your dentist and she asked you what you felt like doing, how would that strike you? It probably wouldn’t fill you with confidence. Be a man with a plan. Tell her, “We’re going...” My advice is a coffee shop or something simple, but for heaven’s sake, find a cool, funky one. Avoid chains like Starbucks or Panera. Even if it’s not her preferred place, you’ll get points for having a plan! 2/ -Not be a leader- Genetics plays a big part in our interactions. Not your dad or grandfather’s genes; we’re talking 10,000 years ago genes. Back when we were hunters and the women were gatherers, our job was to protect and lead. It’s still the same way. Women want a bold man to lead them. “I want a MAN!” as you have probably heard women say. Not an overbearing man, but one who is confident. Open doors, ask leading questions and know where you’re going and what you’re doing. 3/ Have -A date that goes too long- Sometimes a date can be going so well that you don’t want it to end. This can also be a pitfall. Imagine going to a party where you’re having a blast. The music is great, the wine is flowing like, well, wine and everyone is talking and is interesting. You think about going but decide to stay longer. Then the alcohol runs out, the person who owns the iPod disconnects it and goes home and all the interesting people leave. There you are, with a warm drink, no music and everyone is just milling around. Once you leave, you have a sour taste in your mouth when you think of the party. Same deal here. We usually recommend an hour for your first date. Get in, get out, and leave them wanting more. 4/ Plan -A too-complex date- “Okay, first we’re going to grab a drink at McDrinker’s but we have to leave by 8:45 so we can make it in time for the 9 show at the Comedy Club. You wait in line while I go grab movie tickets for the midnight showing of The New Action Movie and I’ll meet you at the table. Try to get one near the back in case the show runs long and we need to duck out early.” While I applaud your leadership skills, over-scheduling and over-committing is never a good thing. It doesn’t give her time to settle in and enjoy herself without thinking of the next thing. Make it fun but relaxing and stress-free. She is there for you; in fact, the whole first date is to get to know each other. If you are doing all this activity, guess what…? By the end of the date you will know as little about her as at the start. Worse, dating is emotional and when our energy and attention are unfocused, you are less likely to connect and get to know your date. AKA, it will be your one and only date with her. 5 / -Try for a second date- Everyone wants a second date. Even before she shows up she is hoping there will be a second date in her future. But if you are trying to set up a second date before the first one is even over, it’s not going to look good. First off, you’ll come off as desperate. Like you are trying to lock her in before she realizes you aren’t worth one. Also, on the other side, what if she agrees and later you find out she’s a closet psycho. Leave planning the next date for a phone call a few days later. It is not an interview, and if you treat it as such, you won’t meet anyone of quality. Dating should be and is supposed to be fun and not too serious an experience, especially on the first date. Show your lighter side, enjoy the company and only after the date decide if you will call her or not. Guess what, you just might have so much fun together that decision has already been made for you! click to read more

Pilates or Yoga?

by Theresa Heim

Pilates or yoga? It is a difficult choice. Both can help you obtain a killer bikini body, but how do you choose which is right for you? Before you get overwhelmed with all the options that are out there, it’s good to have a basic knowledge of their differences. Even though they are often compared with one another, Pilates and yoga have very different origins. Pilates was invented in the 1900’s by a man named Joseph Pilates. It originally became popular in the dance communities because it helped increase spine and core strength. Yoga was started over 5000 years ago in India and brought to the United States in the early 1900’s by monks. It has branched out to include many different disciplines, but they mostly remain true to the original emphasis. With both Pilates and yoga, the mind/body connection is an important one. Both disciplines require focus and mental strength that will serve you even after you leave the studio. With yoga though, there is a spiritual connection added to the equation. Yoga is seeped with ancient tradition and many classes include meditation and chanting. Yoga also focuses on the breath. Strength and flexibility are some of the greatest benefits of Pilates and yoga. A Pilates class can take place on a mat or on a machine called a reformer. For a more challenging workout, there are megaformers. This is considered to be a power Pilates class. There is a plethora of different yoga practices, all of which take place on a mat and may use props, such as blocks, blankets and straps. With both Pilates and yoga, your own body resistance is a staple for gaining strength, even if you’re using a reformer. One of the most evident differences between Pilates and yoga involves the areas that are addressed. In a Pilates class, you will get a total body workout, but many of the exercises revolve around core strength. With yoga, it’s about balance. The muscles are worked equally and poses are complemented by counter poses. Both Pilates and yoga offer many benefits, so ultimately the decision is a difficult one. The best thing to do is to try out a sampling of classes to see which is the best fit for you. click to read more

Fitness: Workouts Under 30 Minutes

by Theresa Heim

I am too busy... We have all heard it and we have all said it, since it is the number one excuse people find to not exercise. Going to the gym for thirty minutes or less isn’t very motivating. I mean, what kind of a workout can you get in half an hour? It turns out, you can get an excellent one. I found several exercise programs, all of which I can do on those days “I’m too busy,” all of which give my body that much needed burn. The best part is, it’s like having a personal trainer in my very own home. Power Yoga with Bryan Kest Yogis travel from all over the world to train with Bryan Kest, and now, you can train with him in the comfort of your living room. His website offers an infinite library of classes as well as on demand and live streaming. Whether you want a restorative stretch or a power packed 30 minute session, there is an array of options offered on his website. Blogilates Do you want to sculpt your arms or tone your core? Blogilates offers a video for that. Casey Ho is the founder of this video blog, and Fitness Magazine named her the Best Healthy Living Blogger of 2012. Her website offers quick yet challenging ways to get into shape through her POP Pilates program. She’s fun and energetic and very motivating to work out with. Burn SF Pilates combined with light weights and bursts of cardio equals an extreme thirty minutes. Lisa Corsello, founder of Burn SF, packs her half hour video with a complete workout. This is high intensity, as are her popular classes in the Bay Area. A single class at her studio is $20, but you can experience her for free on YouTube. Physique 57 Physique 57 offers great online mat and barre classes, many of which are 30 minutes or less, yet the benefits are those of an hour long class. They also offer a Get Fit Quick class that focuses on concentrated body sculpting moves that a lot of busy celebrities use to get Red Carpet ready. click to read more

Juicing After Spinning

by Theresa Heim

After getting my sweat on in a spin class, I am dying for an ice cold juice. Juice has so many great health benefits, and helps restore important nutrients depleted during a class. Luckily, in LA, there seems to be a juice bar strategically placed within a few blocks of every spin studio. Below is a list of some of my favorites. Pressed Juicery With locations all throughout the city and continually growing, Pressed Juicery caters to any and all pressed juice addictions. This is one of the more reasonably priced juice bars, and they are all about convenience. They deliver right to your door, and if you’re in the Malibu area, there’s a juice truck parked on PCH. Come for their juicery “Happy Hour” and try samples of their seasonal favorites. Juice Crafters From Downtown to the beach, Juice Crafters offers the usual variety of pressed juices, and also healthy smoothies that make for a great meal replacement. Their Acai bowls are out of this world, and they just opened Acai Nation in the Palisades, which serves any type of Acai bowl you might fancy. Be sure to try their wellness shots, such as E3 Live and the Liquid Light. Kreation Kreation Café is known for their vast variety of juices, but they also have a fabulous array of post-workout snacks. The reason I love Kreations’s juices is because they aren’t as sweet as most others. They have real raw kombucha in a tonic jar and any type of wellness drink you can imagine. But it’s the zen garden ambiance that will keep you coming back. Nekter Nekter is one of the more reasonably priced juice bars in town, but that doesn’t mean they lack in quality or taste. Nekter is all about the juice. There’s no pomp or trendiness to this place, they’re just there to get you healthy. The Chocolate Dream is just that… a dream, and it will satisfy you even after the most extreme workout. click to read more

Yoga: Practicing it Safe During Pregnancy

by Theresa Heim

A few weeks into my first pregnancy, I thought I had lost my mind.The influx of emotions, ranging from elation to anger to sadness and anxiousness was impossible to deal with.It also drove my husband crazy.I couldn’t take it anymore, so I went to see my obstetrician.He sat me down and imparted some of the wisest words of wisdom I had heard throughout my entire pregnancy: Just do yoga. Yoga is one of the best types of exercise to do while you’re pregnant, but it’s important to practice safely to avoid injuries and complications.Taking a yoga class can be done with modifications while you’re pregnant, but the most beneficial way to practice during those nine months is by taking a prenatal class. Prenatal yoga focuses on safe poses to help increase flexibility and to keep the blood flowing. It helps you maintain your muscle tone and strengthens your pelvic muscles, which will be necessary for a smooth labor. Yoga also decreases the unpleasant side effects of pregnancy, such as mood swings, muscle cramps and nausea. Prenatal classes are taught by teachers who specialize in working with pregnant women, but if you take a regular yoga class, there are some poses you want to avoid.With each trimester, your body changes.You need to modify your poses, so always inform your teacher where you are in your pregnancy.In the first trimester, it’s okay to lie on your back, but that’s off limits in the second and third trimesters, since it can restrict the blood flow to the uterus.Deep abdominal twists and back bends are also a no no, as are inversions, such as headstands and handstands. Don’t even consider doing Hot Yoga. Many yoga studios have prenatal classes.If yours doesn’t, ask for a recommendation.Prenatal yoga is more than an exercise class.It’s a community. It’s reassuring to be with a group of supportive women who know exactly what you’re going through.It’s also a beautiful way to bond with your unborn child. click to read more

Dating Advice For Men: Things You Should Never Do On A First Date

by Melissa Chapman

Although I haven't been on a first date in 15 years being that I'm not sure my husband would approve of it, I did my fair share of dating and remember feeling exasperated by certain things some of the men I dated dared to do on our first date. That is not to say, that women can't be equally as uncouth as men- it's just that I never dated a woman, but I digress. Let's face it-first dates can be stressful; they're akin to going on a job interview with so much more at stake-your future. That's right-every first date has the potential to be that singular watershed moment when the stars align and you meet the person you plan to spend the rest of your life with in co-habitation or matrimony. And while we would all love to believe that our soul mate would see us for who we are-under all the makeup, clothing and social masks we wear, the truth is, first impressions are EVERYTHING. But ultimately how you act and what you do is what will determine whether or not you get a second date with this person. For instance don't forget to bring your wallet! This one seems like a no-brainer but I've known some men who go on a date and when the check comes say they forgot their wallet at home. But women also need to bring their wallets as they should never assume if the date is mutually agreed upon that the man will pick up the tab. Plus-most guys appreciate a girl who at least OFFERS. With that being said Hunt Ethridge, a dating and relationship coach and co-founder of International Dating Coach Association which accredits dating coaches, shares five things you should never do on a first date if you want to get a second one. 1/ Have -No plan- Did you just show up and ask her what she wanted to do? Not a good start. Get a plan in order. If you showed up at your dentist and she asked you what you felt like doing, how would that strike you? It probably wouldn’t fill you with confidence. Be a man with a plan. Tell her, “We’re going...” My advice is a coffee shop or something simple, but for heaven’s sake, find a cool, funky one. Avoid chains like Starbucks or Panera. Even if it’s not her preferred place, you’ll get points for having a plan! 2/ -Not be a leader- Genetics plays a big part in our interactions. Not your dad or grandfather’s genes; we’re talking 10,000 years ago genes. Back when we were hunters and the women were gatherers, our job was to protect and lead. It’s still the same way. Women want a bold man to lead them. “I want a MAN!” as you have probably heard women say. Not an overbearing man, but one who is confident. Open doors, ask leading questions and know where you’re going and what you’re doing. 3/ Have -A date that goes too long- Sometimes a date can be going so well that you don’t want it to end. This can also be a pitfall. Imagine going to a party where you’re having a blast. The music is great, the wine is flowing like, well, wine and everyone is talking and is interesting. You think about going but decide to stay longer. Then the alcohol runs out, the person who owns the iPod disconnects it and goes home and all the interesting people leave. There you are, with a warm drink, no music and everyone is just milling around. Once you leave, you have a sour taste in your mouth when you think of the party. Same deal here. We usually recommend an hour for your first date. Get in, get out, and leave them wanting more. 4/ Plan -A too-complex date- “Okay, first we’re going to grab a drink at McDrinker’s but we have to leave by 8:45 so we can make it in time for the 9 show at the Comedy Club. You wait in line while I go grab movie tickets for the midnight showing of The New Action Movie and I’ll meet you at the table. Try to get one near the back in case the show runs long and we need to duck out early.” While I applaud your leadership skills, over-scheduling and over-committing is never a good thing. It doesn’t give her time to settle in and enjoy herself without thinking of the next thing. Make it fun but relaxing and stress-free. She is there for you; in fact, the whole first date is to get to know each other. If you are doing all this activity, guess what…? By the end of the date you will know as little about her as at the start. Worse, dating is emotional and when our energy and attention are unfocused, you are less likely to connect and get to know your date. AKA, it will be your one and only date with her. 5 / -Try for a second date- Everyone wants a second date. Even before she shows up she is hoping there will be a second date in her future. But if you are trying to set up a second date before the first one is even over, it’s not going to look good. First off, you’ll come off as desperate. Like you are trying to lock her in before she realizes you aren’t worth one. Also, on the other side, what if she agrees and later you find out she’s a closet psycho. Leave planning the next date for a phone call a few days later. It is not an interview, and if you treat it as such, you won’t meet anyone of quality. Dating should be and is supposed to be fun and not too serious an experience, especially on the first date. Show your lighter side, enjoy the company and only after the date decide if you will call her or not. Guess what, you just might have so much fun together that decision has already been made for you! click to read more

Pilates or Yoga?

by Theresa Heim

Pilates or yoga? It is a difficult choice. Both can help you obtain a killer bikini body, but how do you choose which is right for you? Before you get overwhelmed with all the options that are out there, it’s good to have a basic knowledge of their differences. Even though they are often compared with one another, Pilates and yoga have very different origins. Pilates was invented in the 1900’s by a man named Joseph Pilates. It originally became popular in the dance communities because it helped increase spine and core strength. Yoga was started over 5000 years ago in India and brought to the United States in the early 1900’s by monks. It has branched out to include many different disciplines, but they mostly remain true to the original emphasis. With both Pilates and yoga, the mind/body connection is an important one. Both disciplines require focus and mental strength that will serve you even after you leave the studio. With yoga though, there is a spiritual connection added to the equation. Yoga is seeped with ancient tradition and many classes include meditation and chanting. Yoga also focuses on the breath. Strength and flexibility are some of the greatest benefits of Pilates and yoga. A Pilates class can take place on a mat or on a machine called a reformer. For a more challenging workout, there are megaformers. This is considered to be a power Pilates class. There is a plethora of different yoga practices, all of which take place on a mat and may use props, such as blocks, blankets and straps. With both Pilates and yoga, your own body resistance is a staple for gaining strength, even if you’re using a reformer. One of the most evident differences between Pilates and yoga involves the areas that are addressed. In a Pilates class, you will get a total body workout, but many of the exercises revolve around core strength. With yoga, it’s about balance. The muscles are worked equally and poses are complemented by counter poses. Both Pilates and yoga offer many benefits, so ultimately the decision is a difficult one. The best thing to do is to try out a sampling of classes to see which is the best fit for you. click to read more

Fitness: Workouts Under 30 Minutes

by Theresa Heim

I am too busy... We have all heard it and we have all said it, since it is the number one excuse people find to not exercise. Going to the gym for thirty minutes or less isn’t very motivating. I mean, what kind of a workout can you get in half an hour? It turns out, you can get an excellent one. I found several exercise programs, all of which I can do on those days “I’m too busy,” all of which give my body that much needed burn. The best part is, it’s like having a personal trainer in my very own home. Power Yoga with Bryan Kest Yogis travel from all over the world to train with Bryan Kest, and now, you can train with him in the comfort of your living room. His website offers an infinite library of classes as well as on demand and live streaming. Whether you want a restorative stretch or a power packed 30 minute session, there is an array of options offered on his website. Blogilates Do you want to sculpt your arms or tone your core? Blogilates offers a video for that. Casey Ho is the founder of this video blog, and Fitness Magazine named her the Best Healthy Living Blogger of 2012. Her website offers quick yet challenging ways to get into shape through her POP Pilates program. She’s fun and energetic and very motivating to work out with. Burn SF Pilates combined with light weights and bursts of cardio equals an extreme thirty minutes. Lisa Corsello, founder of Burn SF, packs her half hour video with a complete workout. This is high intensity, as are her popular classes in the Bay Area. A single class at her studio is $20, but you can experience her for free on YouTube. Physique 57 Physique 57 offers great online mat and barre classes, many of which are 30 minutes or less, yet the benefits are those of an hour long class. They also offer a Get Fit Quick class that focuses on concentrated body sculpting moves that a lot of busy celebrities use to get Red Carpet ready. click to read more

Juicing After Spinning

by Theresa Heim

After getting my sweat on in a spin class, I am dying for an ice cold juice. Juice has so many great health benefits, and helps restore important nutrients depleted during a class. Luckily, in LA, there seems to be a juice bar strategically placed within a few blocks of every spin studio. Below is a list of some of my favorites. Pressed Juicery With locations all throughout the city and continually growing, Pressed Juicery caters to any and all pressed juice addictions. This is one of the more reasonably priced juice bars, and they are all about convenience. They deliver right to your door, and if you’re in the Malibu area, there’s a juice truck parked on PCH. Come for their juicery “Happy Hour” and try samples of their seasonal favorites. Juice Crafters From Downtown to the beach, Juice Crafters offers the usual variety of pressed juices, and also healthy smoothies that make for a great meal replacement. Their Acai bowls are out of this world, and they just opened Acai Nation in the Palisades, which serves any type of Acai bowl you might fancy. Be sure to try their wellness shots, such as E3 Live and the Liquid Light. Kreation Kreation Café is known for their vast variety of juices, but they also have a fabulous array of post-workout snacks. The reason I love Kreations’s juices is because they aren’t as sweet as most others. They have real raw kombucha in a tonic jar and any type of wellness drink you can imagine. But it’s the zen garden ambiance that will keep you coming back. Nekter Nekter is one of the more reasonably priced juice bars in town, but that doesn’t mean they lack in quality or taste. Nekter is all about the juice. There’s no pomp or trendiness to this place, they’re just there to get you healthy. The Chocolate Dream is just that… a dream, and it will satisfy you even after the most extreme workout. click to read more

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Yoga: Practicing it Safe During... Pilates or Yoga? Fitness: Workouts Under 30... Juicing After Spinning Healthy Snacks For On The Go Health... What To Eat After You... New Year Cleanses What To Eat Before You... High Intensity Workout Without...
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Dated: November 1, 2017

This Privacy Policy discloses the privacy practices for the Beautify website located at Beautify.us and all affiliated web sites owned and operated solely by Beautify (collectively, the "Website"). Beautify, Inc., a Delaware corporation, the provider of the Website (referred to as “us” or “we”), is committed to protecting your privacy online. Please read the following to learn what information we collect from you (the “User”) and how we use that information. If you have any questions about our privacy policy, please email us at support@Beautify.us.

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We may share your information for our protection and the protection of others. We reserve the right to disclose your Personally Identifiable User Information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Website; enforce or apply this Privacy Policy, our Website Terms of Use or other agreements; or protect the rights, property or safety of the Website, its Users or others.

4. Release of Non-Personally Identifiable User Information
We may disclose or share Non-Personally Identifiable User Information with advertisers and our affiliated companies.

We also use Third Party Service Providers to track and analyze Non-Personally Identifiable User Information usage and volume statistical information from our Users to administer our Website and constantly improve its quality. We may also publish this information for promotional purposes. Please note that this is not Personally Identifiable User Information, only general summaries of the activities of our Users. Such data is collected on our behalf, and is owned and used by us.

5. Updating and Correcting Information
We believe that you should have the ability to access and edit the Personally Identifiable User Information you provide us. You may change any of your Personally Identifiable User Information by logging into your account and accessing the "settings" section of the Website, sending us an email at support@Beautify.us or writing to us at 2500 Broadway, Suite F-125, Santa Monica, CA 90404. Please indicate your first name, last name, address (including zip code), telephone and/or email address, and what information you would like to update when you contact us.

We encourage you to promptly update your Personally Identifiable User Information if it changes. You may ask to have the information on your account deleted or removed; however, because we may keep track of past transactions, you cannot delete information associated with past transactions on the Website. In addition, it may be impossible for us to completely delete all of your information because we periodically backup information.

6. User Choices on Collection and Use of Information
As discussed above, you can always choose not to provide information, although it may be required to engage in a certain activity on the Website.

As a condition to using our services, we may send you Administrative and Promotional emails and/or SMSs We may send you information regarding your account activity and purchases as well as updates about our products and promotional offers. You cannot opt-out of Administrative Emails. “Administrative Emails” relate to a User’s activity on the Website, and include emails regarding a particular User’s account, requests or inquiries, and purchases of services. In contrast to Administrative Emails, however, you do have a choice with respect to Promotional Emails. Promotional Emails advertise our services, including exclusive sales and other offers, and/or the services of our affiliated companies. If you do not want to receive Promotional Emails from us, you may elect to opt-out of receiving Promotional Emails at any time after registering by e-mailing us at support@Beautify.us, by writing to us at the address contained herein, or by hitting the “unsubscribe” button at the bottom of any of our Promotional Emails. When contacting us, please indicate your first name, last name, address (including zip code), telephone and/or email address, and what Promotional Emails you do not want to receive.

7. Security of Information
We take security seriously and take numerous precautions to protect the security of Personally Identifiable User Information. You can access your Personally Identifiable User Information on our Website through a password and your email address. This password is encrypted. We recommend that you do not share your password with anyone. In addition, your Personally Identifiable User Information resides on a secure server that only selected personnel have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable User Information is safe as it is transmitted to us.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted to or from the Website, and are not responsible for the actions of any third parties that may receive any such information.

8. Data Tracking
Cookies. To facilitate and customize your experience with the Website, we store cookies on your computer. A cookie is a small text file that is stored on a User’s computer for record-keeping purposes which contains information about that User. We use cookies to save you time while using the Website, remind us who you are, and track and target User interests in order to provide a customized experience. Cookies also allow us to collect Non-Personally Identifiable User Information from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Website may not work properly.

Other Tracking Devices
We may use other industry standard technologies like pixel tags and web beacons to track your use of our Website pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of User traffic and behavior on our Website, as well as give us a way to measure our promotions and performance.

9. Privacy Policies of Third Party Websites
This Privacy Policy only addresses the use and disclosure of information we collect from you on the Website. Other websites that may be accessible through the Website have their own privacy policies and data collection, use and disclosure practices. If you link to any such website, we urge you review the website’s privacy policy. We are not responsible for the policies or practices of third parties.

10. Miscellaneous Privacy Issues
Minors under the age of 18 may not use the Website. We do not knowingly collect personal information from anyone under the age of 18, and no part of the Website is designed to attract anyone under the age of 18. Beautify does not offer services for purchase by children.

Notice of Privacy Rights to California Residents
California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (the “Act”) and the California Business and Professions Code. As required by the Act, we will provide you with the categories of Personally Identifiable User Information that we collect through the Website and the categories of third party persons or entities with whom such Personally Identifiable User Information may be shared for direct marketing purposes at your request. California law requires us to inform you, at your request, (1) the categories of Personally Identifiable User Information we collect and what third parties we share that information with; (2) the names and addresses of those third parties; and (3) examples of the products marketed by those companies. The Act further requires us to allow you to control who you do not want us to share that information with. To obtain this information, please send a request by email or standard mail to the address found below. When contacting us, please indicate your first and last name, address (including zip code), telephone and/or email address, and what Personally Identifiable User Information you do not want us to share with Partners and/or Affiliates. The request should be sent to support@Beautify.us and labeled “California Customer Choice Notice.” Please allow 30 days for a response. Also, please note that there is no charge for controlling the sharing of your Personally Identifiable User Information or requesting this notice.

11. Contacting Us
Whether you’re a new or a loyal User, service provider, marketer, publisher, media member or job seeker, we’d like to stay connected and want to hear from you!

Beautify, Inc.
2500 Broadway, Suite F-125
Santa Monica, CA 90404
support@Beautify.us

Dated: November 1, 2017

1. Binding Effect
This is a binding agreement. By using the Internet site located at Beautify.us (the “Site”) or any services provided in connection with the Site (the “Service”), you agree to abide by these Terms of Use, as they may be amended by Beautify, Inc. (“Beautify”) from time to time in its sole discretion. Beautify will post a notice on the Site any time these Terms of Use have been changed or otherwise updated. It is your responsibility to review these Terms of Use periodically, and if at any time you find these Terms of Use unacceptable, you must immediately leave the Site and cease all use of the Service and the Site. YOU AGREE THAT BY USING THE SERVICE YOU REPRESENT THAT YOU ARE AT LEAST 18 YEARS OLD AND THAT YOU ARE LEGALLY ABLE TO ENTER INTO THIS AGREEMENT.

2. Company Account
As a User of Beautify’s services, you will create a Company account on the Website. To this end, you will be asked a variety of questions about the Company, including but not limited to, the type of business, your first name, last name, mailing address (including zip code), telephone number, and/or the name or number of employees. In order to use the Service, Beautify may require verification of the company’s valid physical addresses and/or phone number.

You will also be asked to provide a user name and password. You are entirely responsible for maintaining the confidentiality of your password. You may not use the account, username, or password of someone else at any time. You agree to notify Beautify immediately on any unauthorized use of your account, user name, or password. Beautify shall not be liable for any loss that you incur as a result of someone else using your password, either with or without your knowledge. You may be held liable for any losses incurred by Beautify, its affiliates, officers, directors, employees, consultants, agents, and representatives due to someone else’s use of your account or password.

3. User Content
You grant Beautify a license to use the materials you post to the Site or Service. By posting, downloading, displaying, performing, transmitting, or otherwise distributing information or other content (“User Content”) to the Site or Service, you are granting Beautify, its affiliates, officers, directors, employees, consultants, agents, and representatives a license to use User Content in connection with the operation of the Internet business of Beautify and its affiliates, including without limitation, a right to copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate, and reformat User Content. You will not be compensated for any User Content. You agree that Beautify may publish or otherwise disclose your name in connection with your User Content. By posting User Content on the Site or Service, you warrant and represent that you own the rights to the User Content or are otherwise authorized to post, distribute, display, perform, transmit, or otherwise distribute User Content.

You acknowledge and agree that you are responsible for the content of any and all events you create. Beautify assumes no responsibility for a company’s compliance with any applicable laws, rules or regulations. Beautify reserves the right, at any time and without prior notice, to remove or disable access to the Site for any reason that Beautify, in its sole discretion, considers to be objectionable for any reason, in violation of these Terms of Use or otherwise harmful to the Site.

You understand and agree that Beautify serves as your authorized agent solely for the purpose of sending reminders, and/or information to other people on your behalf; and that Beautify does not act as an insurer or as your contracting agent. Beautify is not responsible for the failure of your customer or client to attend your events or for the payment of any fee to you. Beautify is not responsible for your failure to honor an event or for the services you provide to your customer or client.

4. Compliance with Intellectual Property Laws
When accessing the Site or using the Service, you agree to obey the law and to respect the intellectual property rights of others. Your use of the Service and the Site is at all times governed by and subject to laws regarding copyright ownership and use of intellectual property. You agree not to upload, download, display, perform, transmit, or otherwise distribute any information or content (collectively, “Content”) in violation of any third party’s copyrights, trademarks, or other intellectual property or proprietary rights. You agree to abide by laws regarding copyright ownership and use of intellectual property, and you shall be solely responsible for any violations of any relevant laws and for any infringements of third party rights caused by any Content you provide or transmit, or that is provided or transmitted using your User ID. The burden of proving that any Content does not violate any laws or third party rights rests solely with you.

5. Inappropriate Content
You shall not make the following types of Content available. You agree not to upload, download, display, perform, transmit, or otherwise distribute any Content that (a) is libelous, defamatory, obscene, pornographic, abusive, or threatening; or (b) advocates or encourages conduct that could constitute a criminal offense, give rise to civil liability, or otherwise violate any applicable local, state, national, or foreign law or regulation. Beautify reserves the right to terminate your receipt, transmission, or other distribution of any such material using the Service, and, if applicable, to delete any such material from its servers. Beautify intends to cooperate fully with any law enforcement officials or agencies in the investigation of any violation of these Terms of Use or of any applicable laws.

6. Copyright Infringement
Beautify has in place certain legally mandated procedures regarding allegations of copyright infringement occurring on the Site or with the Service. Beautify has adopted a policy that provides for the immediate suspension and/or termination of any Site or Service user who is found to have infringed on the rights of Beautify or of a third party, or otherwise violated any intellectual property laws or regulations. Beautify’s policy is to investigate any allegations of copyright infringement brought to its attention. If you have evidence, know, or have a good faith belief that your rights or the rights of a third party have been violated and you want Beautify to delete, edit, or disable the material in question, you must provide Beautify with all of the following information: (a) a physical or electronic signature of a person authorized to act on behalf of the owner of the exclusive right that is allegedly infringed; (b) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works; (c) identification of the material that is claimed to be infringed or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit Beautify to locate the material; (d) information reasonably sufficient to permit Beautify to contact you, such as an address, telephone number, and if available, an electronic mail address at which you may be contacted; (e) a statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and (f) a statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. For this notification to be effective, you must provide it to Beautify at:

Beautify, Inc.
2500 Broadway, Suite F-125
Santa Monica, CA 90404
Email: support@Beautify.us

7. Alleged Violations
Beautify reserves the right to terminate your use of the Service and/or the Site. To ensure that Beautify provides a high quality experience for you and for other users of the Site and the Service, you agree that Beautify or its representatives may access your account and records on a case-by-case basis to investigate complaints or allegations of abuse, infringement of third party rights, or other unauthorized uses of the Site or the Service. Beautify does not intend to disclose the existence or occurrence of such an investigation unless required by law, but Beautify reserves the right to terminate your account or your access to the Site immediately, with or without notice to you, and without liability to you, if Beautify believes that you have violated any of the Terms of Use, furnished Beautify with false or misleading information, or interfered with use of the Site or the Service by others.

8. No Warranties
BEAUTIFY HEREBY DISCLAIMS ALL WARRANTIES. BEAUTIFY IS MAKING THE SITE AVAILABLE “AS IS” WITHOUT WARRANTY OF ANY KIND. YOU ASSUME THE RISK OF ANY AND ALL DAMAGE OR LOSS FROM USE OF, OR INABILITY TO USE, THE SITE OR THE SERVICE. TO THE MAXIMUM EXTENT PERMITTED BY LAW, BEAUTIFY EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE SITE, INCLUDING, BUT NOT LIMITED TO, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. BEAUTIFY DOES NOT WARRANT THAT THE SITE OR THE SERVICE WILL MEET YOUR REQUIREMENTS OR THAT THE OPERATION OF THE SITE OR THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE.

9. Limited Liability
BEAUTIFY’S LIABILITY TO YOU IS LIMITED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL BEAUTIFY BE LIABLE FOR DAMAGES OF ANY KIND (INCLUDING, BUT NOT LIMITED TO, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES, LOST PROFITS, OR LOST DATA, REGARDLESS OF THE FORESEEABILITY OF THOSE DAMAGES) ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SITE OR ANY OTHER MATERIALS OR SERVICES PROVIDED TO YOU BY BEAUTIFY. This limitation shall apply regardless of whether the damages arise out of breach of contract, tort, or any other legal theory or form of action.

10. Affiliated Sites
Beautify has no control over, and no liability for any third party websites or materials. Beautify works with a number of partners and affiliates whose Internet sites may be linked with the Site. Because neither Beautify nor the Site has control over the content and performance of these partner and affiliate sites, Beautify makes no guarantees about the accuracy, currency, content, or quality of the information provided by such sites, and Beautify assumes no responsibility for unintended, objectionable, inaccurate, misleading, or unlawful content that may reside on those sites. Similarly, from time to time in connection with your use of the Site, you may have access to content items (including, but not limited to, websites) that are owned by third parties. You acknowledge and agree that Beautify makes no guarantees about, and assumes no responsibility for, the accuracy, currency, content, or quality of this third party content, and that, unless expressly provided otherwise, these Terms of Use shall govern your use of any and all third party content.

11. Prohibited Uses
Beautify imposes certain restrictions on your permissible use of the Site and the Service. You are prohibited from violating or attempting to violate any security features of the Site or Service, including, without limitation, (a) accessing content or data not intended for you, or logging onto a server or account that you are not authorized to access; (b) attempting to probe, scan, or test the vulnerability of the Service, the Site, or any associated system or network, or to breach security or authentication measures without proper authorization; (c) interfering or attempting to interfere with service to any user, host, or network, including, without limitation, by means of submitting a virus to the Site or Service, overloading, “flooding,” “spamming,” “mail bombing,” or “crashing;” (d) forging any TCP/IP packet header or any part of the header information in any e-mail or in any posting using the Service; or (e) attempting to modify, reverse-engineer, decompile, disassemble, or otherwise reduce or attempt to reduce to a human-perceivable form any of the source code used by Beautify in providing the Site or Service. Any violation of system or network security may subject you to civil and/or criminal liability.

12. Indemnity
You agree to indemnify Beautify for certain of your acts and omissions. You agree to indemnify, defend, and hold harmless Beautify, its affiliates, officers, directors, employees, consultants, agents, and representatives from any and all third party claims, losses, liability, damages, and/or costs (including reasonable attorney fees and costs) arising from your access to or use of the Site, your violation of these Terms of Use, or your infringement, or infringement by any other user of your account, of any intellectual property or other right of any person or entity. Beautify will notify you promptly of any such claim, loss, liability, or demand, and will provide you with reasonable assistance, at your expense, in defending any such claim, loss, liability, damage, or cost.

13. Copyright
All contents of Site or Service are: Copyright © Beautify, Inc. All rights reserved.

14. Governing Law
These Terms of Use shall be construed in accordance with and governed by the laws of the United States and the State of California, without reference to their rules regarding conflicts of law. You hereby irrevocably consent to the exclusive jurisdiction of the state or federal courts in Los Angeles, California in all disputes arising out of or related to the use of the Site or Service.

15. Severability; Waiver
If, for whatever reason, a court of competent jurisdiction finds any term or condition in these Terms of Use to be unenforceable, all other terms and conditions will remain unaffected and in full force and effect. No waiver of any breach of any provision of these Terms of Use shall constitute a waiver of any prior, concurrent, or subsequent breach of the same or any other provisions hereof, and no waiver shall be effective unless made in writing and signed by an authorized representative of the waiving party.

16. No License
Nothing contained on the Site should be understood as granting you a license to use any of the trademarks, service marks, or logos owned by Beautify or by any third party.

17. Modifications
Beautify may, in its sole discretion and without prior notice, (a) revise these Terms of Use; (b) modify the Site and/or the Service; and (c) discontinue the Site and/or Service at any time. Beautify shall post any revision to these Terms of Use to the Site, and the revision shall be effective immediately on such posting. You agree to review these Terms of Use and other online policies posted on the Site periodically to be aware of any revisions. You agree that, by continuing to use or access the Site following notice of any revision, you shall abide by any such revision.

18. Privacy Policy
Beautify respects your privacy and permits you to control the treatment of your personal information. Beautify’s privacy policy is expressly incorporated into this Agreement by this reference.

19. Acknowledgement
BY USING THE SERVICE OR ACCESSING THE SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF USE AND AGREE TO BE BOUND BY THEM.